The Squeezer Attack by Aleksandra & Daniel Mizielinsky

Squeezer Attack Sketch

Starck had been in an italian restaurant eating seafood, when he looked at the octopus on his plate, then at the lemon in his hand.
He wiped his mouth with a napkin and - prestol - on the greasy nanpkin he drew the squeezer.
He immediately rushed out and showed the napking to the owner of the Alessi company.

IS THE SQUEEZER AN OCTUPUS, OR A SPACESHIP ON SPINDLY LEGS?


Concept Map


Each word or concept is related to the lemon squeezer, throught its history since its origin in United States in 1860 its shape has been evolving ever since, up to a simple or useful shape, messure and practicality, it has from a handwork kitchen tool as so an erotic object.
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Cover books

EMOTIONAL DESIGN, DONALD A. NORMAN, Why we love (or hate) everyday things




D.E.S.I.G.N. Author: Ewa Solarz.  Illustrator: Aleksandra and Daniel Mizielinsk  




DECONSTRUCTING PRODUCT DESIGN, by  William Lidwell and Gerry Manacsa
 exploring the form, fucntions, usability , sustainability, and commercial success of 100 amazing products


THE CULTURE OF DESIGN BY GUY JULIER
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ABC - Alphabet

These words were selected based on the blog, the research, the story, characteristics, materials, origin countries and some important icons as the lemon squeezer of Philippe Starck that is one of the famous objects in industrial design.

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